Sunday, September 21, 2008

Popular Science Ad - "Maxoderm: A Better Way to Instantly Improve Male Enhancement"


This Male Enhancement product ad was found in an issue of Popular Science Magazine. Which issue it was found in is largely irrelevant because several such ads are without fail included in each issue of themagazine. When this type of advertising came into prevalence is also less relevant when one considers what the inclusion of a male (sexual power) enhancement ad in a "popular" form of literature implies.

The sponsors of this specific ad, Maxoderm, have carefully selected their advertising stream to maximize their marketing dollar-impact. In a culture where men have been lauded as the innovators, thinkers, and doers in our society, this magazine reinforces and pioneers this fallacy in successive generations through it's "popular" readership.


The ad uses a female "expert", Steffanie Seaver, who is pictured seductively gazing up into the camera lens. Her cleavage is suggestively left in view -- as if this was her qualification to be the "researcher and columnist ..[focusing on] health and sexuality issues affecting today's men and women."

The quotation "He was truly CONFIDENT and IN CHARGE. Believe me, it just keeps getting better & better" defines the male sphere of influence. The four women in the advertisement are all white women and are clearly set up to appear eager for the male attention that he is supposed to lavish upon a desirable female... who is white. It could also be argued that our culture does not encourage people of color to pioneer the new frontiers of science, and that this "popular" science market has been catered for the white male.

Apparently, health and sexuality issues for women revolve around their male counterpart's ability to perform. The men must have great "sexual fitness", exemplified by their "erection quality"... which is suggested as a lucrative secret.

2 comments:

cheleymooore121 said...

Maxoderm is also 100% natural 100% safe. Maxoderm is a natural alternative to prescription solutions to enhance men's sexual performance.
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Robert Wilson said...

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