Showing posts with label Instructor's Notes. Show all posts
Showing posts with label Instructor's Notes. Show all posts

Thursday, September 18, 2008

AD ANALYSIS/ADBUST - ASSIGNMENT INSTRUCTIONS - Due Tues 9/23 (5 points)

In American society (and increasingly in other Western and non-Western countries), children and adults alike are being socialized by the mass media as well as by parents, peers, schools, and other institutions. Media and advertising are particularly interesting mediums because they are meant to turn a profit. Large amounts of money are spent to induce you, the consumer, to have certain emotions and to feel certain needs, which persuade you to buy (and be) certain identities. Advertisements can be viewed as very effective tools of socialization that suggest the statuses that are available within a society. They can also give insight into the values of a society. Check About-Face.org as a resource for further reading on this topic.



!!! For this assignment you are asked to critically examine an advertisement in a popular magazine, a scene from a music video, commercial, film or TV show). If you choose to analyze a print ad or to create an adbust, scan it (or come to my office hours Tuesday 1 - 2:30pm to scan) and post to the blog. If you choose a scene, take image grabs of relevant shots (still frames), and post the images with your analysis. POST BY 2:30PM on Tuesday, 9/23!

Consider the following questions and write a 300 (or more) word post, OR, create (and post or bring to class) an ADBUSTER (with 150+ word analysis) using the prompts below:

Questions to consider for your short analysis post:
1) What magazines (or video or show) did you examine? At what audience is each directed? How can you tell?

2) What roles in society are defined by these ads (video, program)? Are they represented in any way that defines who (i.e., race, class, gender, age, ethnicity) should be in these roles?

3) What emotions are being elicited by these ads (video, program)?

4) How is beauty portrayed in these ads (video, program)?

5) What do these ads (video, program) have to say about gender? What gendered norms are reinforced by these ads (video, program)?

6) How might these ads (video, program) be different from ads (images) of the past? For example, can you see changing attitudes about men and women's work? Have ideas of beauty shifted—even in your lifetime?

7) Do you think these images contribute to the gendered "problems" of eating disorders, sexual victimization, or cosmetic surgery? What would today's author have to say about what you found?

ADBUSTING EXAMPLES:





Here are some other examples:
- Adbusters spoof ads
- an Intro course called "Gender, Power and Everyday Life" from the U
- Feministing has some in "Fun with Feminist Flickr" category, check it out

SHOT BY SHOT ANALYSIS EXAMPLE:



In Dove's Campaign for Real Beauty, this video clip clearly shows....


[insert analysis here]


[insert analysis here]


[insert analysis here]


[insert analysis here]


[insert analysis here]


[insert analysis here]


[insert analysis here]



(TECHNICAL NOTES:

* When you upload images using this blog, the code is automatically put at the top of your post. You can cut and paste code anywhere you'd like image to appear in your post!)

* Mac Users, use the FREEWARE widget, Screenshot Plus and PC users can try Screenshot Pilot *MAKE SURE YOU RUN ANTI-VIRUS WHEN YOU DOWNLOAD SOFTWARE!]

Here are examples of the way a Feminist Film Studies class analyzed film scenes shot by shot (look at these for form, rather than content, meaning they are using key terms/concepts of film, rather then the 7 questions I've posed above).

Thursday, September 4, 2008

HELPFUL TERMS [to discuss gender + identity]




From the University of Minneosta Transgender Commission's website "Terminology" page"

* We define gender as a system of meanings and symbols and the rules, privileges and punishments for their use. All the ways in which people express their bodies and communicate with the world can be gendered and encoded with meaning—for example: vocal inflection, body hair, clothing, laughter, sexuality, and the very space one takes up in a room.

* Transgender is an umbrella term for people whose gender identity and/or expression differs from the gender they were assigned at birth or from what is culturally validated. Trans people choose many words to describe themselves and/or their communities, including but not limited to: transsexual, intersex, genderqueer, Two Spirit, FTM (female-to-male), MTF (male-to-female), drag queen or king, cross dresser, gender non-conforming, gender variant, woman, and man.

* Intersex is a general term describing a variety of conditions in which a person is born with a genetic makeup and/or reproductive or sexual anatomy that doesn’t fit the typical definitions of female or male. Intersex people may or may not identify as members of the transgender community.

* Gender identity is one’s internal sense of who they are; being a woman or man, girl or boy, or between or beyond these genders.

* Gender expression is the external representation of one’s gender identity, usually expressed through feminine or masculine behaviors and signals such as clothing, hair, movement, voice or body characteristics. Transgender people often seek to match their gender expression with their self-affirmed gender identity, rather than their birth-assigned gender.

* Transition refers to the complex process of altering one’s gender, which may include some, all or none of the following: changing name and/or sex on legal documents; hormone therapy; and chest, facial and/or genital alteration. Transgender people may or may not choose to alter their bodies.

* Gender-neutral pronouns which do not signal femaleness or maleness are preferred by some transgender people. For example, ze and hir, pronounced zee and here, would replace she/he and her/him or hers/his, respectively.

* Gender Identity Disorder (GID) is a controversial DSM-IV diagnosis given to transgender and other gender-variant people. Because it labels people as "disordered", Gender Identity Disorder is often considered offensive. The diagnosis is frequently given to children who don't obey expected norms in terms of dress, play or behavior. Such children are often subjected to intense psychotherapy, behavior modification and/or institutionalization. This replaces the outdated term "gender dysphoria".

* Sex is the classification of people as male or female. At birth, infants are assigned a sex based on a combination of bodily characteristics including chromosomes, hormones, internal reproductive organs, and genitals.

Terms Under The Transgender Umbrella


o Androgyne - A person appearing and/or identifying as neither man nor woman, presenting a gender either mixed or neutral.

o Bigendered - A person whose gender identity is a combination of male/man and female/woman.

o Cross-Dresser - A person who wears clothes traditionally associated with people of another sex. Cross-dressers are usually comfortable with the sex they were assigned at birth and do not wish to change it. ("Cross-dresser" should not be used to describe someone who has transitioned to live full-time as the other sex, or who intends to do so in the future.) While cross-dressing is a form of gender expression, it is not necessarily tied to sexual orientation or erotic activity. Most cross-dressers are heterosexual.

o Drag King / Drag Queen - Drag is the performance of one or multiple genders theatrically. Drag queens perform femininity theatrically, and drag kings perform masculinity theatrically. (Usually one understands drag performers to be theatrical crossdressers. This is not necessarily the case.)

o FTM (Female-to-Male) - Literally “female-to-male”, a person assigned female sex and feminine gender at birth who is either transitioning into a male identity and/or body, or who identifies as an FTM transperson, transman, or transsexual.

o Gender Normative - A person who conforms to gender-based expectations of society.

o Gender Variant - A person who does not conform to gender-based expectations of society (including transgender, transsexual, intersex, genderqueer, cross-dresser, etc.)

o Genderqueer - A gender variant person whose gender identity is neither male nor female, is between or beyond genders, or is some combination of genders, in terms of expression and/or identity.

o Intersex - A person born either with indeterminable genitalia and/or reproductive organs, and/or a variant chromosomal make up. Intersex people used to be called “hermaphrodites” (a word from a combination of Hermes and Aphrodite - man and woman), but this term is historically associated with physical abnormality and is no longer accepted in the intersex community. Intersex people may or may not identify as members of the transgender community.

o MTF (Male-to-Female) - Literally “male-to-female”, a person assigned male sex and masculine gender at birth who is either transitioning into a female identity and/or body, or who identifies as an MTF transperson, transwoman, or transsexual.

o Transexual / Transsexual - A person whose intent is to live as a gender other than that assigned at birth. Most transsexuals engage in some process of altering either primary or secondary sexual characteristics, through hormone treatment or surgery or both. Some transsexuals live full time in their chosen gender without any alteration to physiology.

o Two Spirit - American Indian persons who have attributes of both genders, have distinct gender and social roles in their tribes, and are often involved with mystical rituals (shamans). The term “Two-Spirit” is usually considered to be specific to the Zuni tribe.

* Transphobia is the fear and hatred of or the discomfort with people who identify or may be perceived to be transgender, respectively. Transphobic reactions often lead to intolerance, bigotry, and violence against anyone not perceived to match gender norms. Transphobia is not homophobia, yet they do have a connection. Stereotypes of the lesbian and gay communities are often based on gender expressions and/or roles within a binary gender system in a monosexual (hetero, gay, lesbian) paradigm (i.e. gay men as effeminate, lesbians as masculine, etc). Since trans identified folks transgress a binary gender system, they may be more susceptible to homophobic actions.

Monday, August 25, 2008

Welcome to the Course!

This blog is a space where we will build our community beyond the classroom, connect on issues, and share ideas, events and anything else relevant to course materials.

Our first assignment asks you to introduce yourself. Give us a "top 10" list of your favorites, guilty pleasures, or least favorite things.

REMEMBER: This is a PUBLIC space where anyone on the Internet can read. So, if you don't want to reveal your "real" identity, create an alias, don't post photos of yourself (put your cat instead!), or share any details that can identify you. I (the Instructor) will know you who are!